LONDON, 4 September 2026: Ellipse, a leading sports data and analytics company, in partnership with Racecourse Media Group (RMG), has been shortlisted as part of the 2026 SportPro Media Awards.
The inclusion in the ‘Best Use of Data in Media’ award category recognises RaceiQ’s impact in enhancing broadcasting in horse racing. RaceiQ has become integral to Racing TV and ITV’s racing’s pre- and post-race analysis by creating informative and engaging content for all. RaceiQ data has been broadcast in over 40+ countries and seen by over 20 million viewers worldwide.
RaceiQ, launched in 2023, is a revolutionary data proposition for the horse racing industry and specialises in using complex modelled metrics to turn detailed GPS tracking data into easily digestible content for broadcasters, participants and racing fans alike. Developed by Ellipse’s data science and engineering specialists, leveraging the latest AI and Machine Learning techniques.
Roderick Grafton, MD – Horse Racing at Ellipse, said: “We are delighted to be shortlisted in the Best Use of Data in Media category at the 2026 SportsPro Media Awards, as it perfectly summarises what RaceiQ brings to horse racing. This recognition is a result of the hard work and talent of the teams at Ellipse and RMG. In the last 12 months, it has been wonderful to see RaceiQ’s inclusion grow exponentially across global broadcasts.”
Ed Gretton, Director of Racing at RMG, added: “To be shortlisted alongside some of the most innovative organisations in global sport is a tremendous achievement for RaceiQ and everyone involved in its development. In partnership with Ellipse, we have created a product that is transforming how racing performance is analysed and understood, providing deeper insight for broadcasters, participants and fans. This recognition is testament to the innovation behind RaceiQ and the growing role data and technology are playing in enhancing the sport.”
The SportPro Media Awards ceremony will take place in Madrid on 2nd December 2026.
Check out the full shortlist here
For more on RaceiQ please visit the X (Twitter) page and website.
Media Contact:
Alan Davis, Marketing Director