Ellipse reversed header logo
Ellipse brand job vacancy logo

Horse racing

Developing new metrics to understand how races are really run and what makes a horse a winner.


Through the introduction of cutting-edge insights and metrics, we will bring a new dimension to racing for the benefit of fans and broadcasters.

Ellipse horse racing image showing jockey and horse jumping grass fence

Photo: Thomas Williams/JTW Equine Images

Our vision is to drive a new horse racing narrative:

Providing more detail and context to break down a horse’s performance

Developing advanced analytics to uncover new angles in the sport

Broadening the narratives around a horse’s chance of winning to look beyond the betting odds

Attracting a wider fan base and younger audience to horse racing

Simplifying, modernising and demystifying the way form is published

Our work will provide:

Horse racing image showing jockey and horse racing to the finish line