Horse racing
Developing new metrics to understand how races are really run and what makes a horse a winner.
EVERY MOMENT MATTERS
Through the introduction of cutting-edge insights and metrics, we will bring a new dimension to racing for the benefit of fans and broadcasters.
Photo: Thomas Williams/JTW Equine Images
Our vision is to drive a new horse racing narrative:
Providing more detail and context to break down a horse’s performance
Developing advanced analytics to uncover new angles in the sport
Broadening the narratives around a horse’s chance of winning to look beyond the betting odds
Attracting a wider fan base and younger audience to horse racing
Simplifying, modernising and demystifying the way form is published
Our work will provide:
- Engaging data-led analytical racing outputs.
- Advanced models, benchmarks, insights and form.
- Visualisations and compelling data for usage in media and broadcast settings.
