Improving understanding and performance within sport

Innovative sports data and analytics

Ellipse is a leading sports data and analytics company comprising CricViz, FootballViz, Horse racing, RugbyViz (Oval Insights and Stuart Farmer Media Services) and TennisViz.

Our innovative approach to sports data and analytics engages millions of sports fans across the world by using data to explain the potential outcomes during any sporting event.

Our history

2019

SFMS is acquired

2020

Guy Evans-Tipping appointed CEO
Oval Insights formed

2021

CricViz awarded long-term contract with RCB
Collection office set up in Leeds (rugby)
TennisViz launched at US Open

2022

CricViz appointed ECB official data collection and distribution partner
Michel Masquelier joins the board
TennisViz agrees long-term deal with ATP (TDI)
FootballViz incorporated
Mike Strong appointed as Chairman

2023

CricViz opens offices in India and the Americas (Antigua and Barbuda)
Ellipse begins working in horse racing
Ellipse opens an office in Leeds (TennisViz collection)