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SFMS Ltd becomes part of Ellipse Data

News image showing rugby players and explaining Ellipse has acquired SFMS

Ellipse Data, the leading sports performance analysis company and owner of CricViz, has added Stuart Farmer Media Services Ltd, the world’s leading rugby data business, to its impressive portfolio of companies. The acquisition is part of a major investment by Ellipse into a rugby analytics product that it expects to launch in early 2020.

SFMS founder and CEO Stuart Farmer said: “Having worked for almost thirty years to become the most trusted provider of rugby data to sports rights owners and broadcasters across the globe, my co-director and wife, Janet, and I felt that the time was right to really drive our statistics onto a new level. Ellipse were the perfect solution because of its strong management team and its exciting vision for the future that we very much want to be a part of.”

Mike Strong, director at Ellipse, added: “We have known Stuart and Janet for many years and we could not be happier to be working with them going forward. Stuart has built a unique asset in rugby and we think there is immense potential in working with him to build our vision for the rugby market using our world leading analysis and distribution platform.”

Stuart and Janet will both remain integral with the business and Rob Lowe, former head of operations at Opta will join the SFMS board.

About Ellipse

Ellipse Data was founded in 2015 by Phil Oliver who was running Opta’s cricket business and was later joined by Travis Basevi and Will Luke who were previously at ESPN and ESPNCricinfo. The company is backed by Opta founder Aidan Cooney, Venrex and a group of private investors.

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